Amazon Seller Central Login — Official Portal & Guide (2026)
Go to Official Amazon Seller Central LoginAmazon Seller Central is the dashboard for selling on Amazon. Pakistan was added to Amazon's approved seller-country list in 2021, so many Pakistani entrepreneurs run FBA and wholesale accounts here. The login manages listings, inventory, orders and disbursements.
How to log in to Amazon Seller Central
- Open https://sellercentral.amazon.com/.
- Enter the email or mobile number for your Amazon seller account and click Continue.
- Type your password and click Sign in.
- Enter the two-step verification (OTP) code from SMS or your authenticator app.
- Select your marketplace/account to reach the Seller Central dashboard.
Reset your password / PIN
On the sign-in page click 'Forgot your password?', enter your email or phone, and follow Amazon's verification steps. Keep your two-step verification device handy, as Seller Central enforces 2FA.
New user? Register at sell.amazon.com. Pakistani sellers can create accounts; you will need business/identity documents and a payout method. Payoneer is commonly used to receive Amazon disbursements in PKR.
Common Amazon Seller Central login problems & fixes
Amazon Seller Centralhelpline & contact
Email: Support via Seller Central > Help > Get Support (case log)
Frequently asked questions
What is the Amazon Seller Central login URL?
The official login is https://sellercentral.amazon.com/. Regional marketplaces have their own domains (e.g., sellercentral.amazon.co.uk) but sellers can switch inside the dashboard.
Can Pakistani sellers register on Amazon?
Yes. Pakistan is on Amazon's approved seller-country list. You need identity/business documents and a payout method; Payoneer is widely used to receive disbursements in Pakistan.
Why can't I get my Seller Central two-step verification code?
Set up a backup verification method (authenticator app or second phone) in Login Settings and confirm your number accepts international SMS, then request a fresh code.
