E-commerce & Apps
Daraz Seller Center Login
Official portal · login steps · password reset
Daraz Seller Center Login — Official Portal & Guide (2026)
Go to Official Daraz Seller Center LoginOfficial URLhttps://sellercenter.daraz.pk/
Official link verified 2026-07-02
Daraz Seller Center is the vendor dashboard where Pakistani merchants manage products, orders, pricing and payouts for their Daraz store.
How to log in to Daraz Seller Center
- Go to https://sellercenter.daraz.pk/ (it redirects to the seller login page).
- Enter your registered seller email/phone and password.
- Complete any verification prompt shown.
- Tap Login to open the Seller Center dashboard for orders, products and finance.
Reset your password / PIN
On the seller login page click 'Forgot password', enter the email or phone used to register the shop, then follow the reset link/OTP to create a new password.
New user? New sellers register at sellercenter.daraz.pk (LazGlobal for local sellers, LazMall for brands) and must submit business/CNIC and bank details.
Common Daraz Seller Center login problems & fixes
Login redirect loop back to sign-in page
Clear browser cookies/cache or open the page in an incognito window; the seller URL redirects through /v2/seller/login by design.
Account not verified / pending approval
Complete document verification in your seller onboarding; you cannot fully access the dashboard until Daraz approves the store.
Wrong credentials
Use the exact email/phone registered for the shop (not your buyer account) and reset the password if needed.
Frequently asked questions
Is the Daraz seller login the same as my buyer account?
No. Seller Center uses a separate seller account created during shop registration, even if it shares your phone or email.
Where can sellers learn to use the dashboard?
Daraz University (university.daraz.pk) offers official seller training and tutorials.
